Community Management Sin: Lust

Community Management Sin: Lust

Lust, or lechery (carnal “luxuria”) is an intense desire. Lust could be exemplified by the intense desire for money, food, fame, power, or sex.

Do you really need to have a community of your own? Not necessarily.Click To Tweet

Seriously. Just as I believe not everyone in the world needs to have a blog (honestly, if we are all busy blogging, who is left to read?) – not everyone needs to start their own community. One of my biggest successes in community management has to be the relationships that I have formed with fellow business owners and marketers in running the Social Media Strategy community. By not being afraid of perceived “competition,” and instead embracing a shared work and growth environment, we have created something… different.

This came about as I noticed new communities jumping up with similar goals as my own community. And instead of all of us competing with one another for membership and discussion, I saw the benefit of joining forces. Instead of 8-10 “general marketing knowledge” communities, why couldn’t these motivated community moderators and owners instead come together, sharing both the work, and the benefit, of a strong community and shared audience? Instead of just a few people maintaining the community in what little free time they have left after other daily needs, you have teams of members, business owners and others, all with a vested interest in the success of the community. It doesn’t get any better than that.

What we have done is set up the concept that any member of a community can be an owner. The most active community members are spotted and upgraded to moderators, allowed to take a more important role in the shaping of the community and the discussions within. Once they are moderators for a short while, if someone is truly dedicated to the growth of the community, there is no reason they should not be credited for it. We should not be power-hungry warlords, fighting to preserve our own fiefdoms. By bringing in multiple influencers, multiple audiences, you can create a shared platform for yourselves and others that would vastly outperform anything you could each do on your own.

The 7 Deadly Sins of Community Management Series

Lust   Gluttony   Greed
Sloth   Wrath
Envy   Pride

Andrij Harasewych

Although I ended up graduating from Villanova University with a Bachelor's degree in Mechanical Engineering, a side passion of mine for the past decade has been business and marketing. After three years of working full time as a mechanical engineer, and part time as a freelancer, success in my freelance work motivated me to alter my path and focus fully on marketing.

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