Community Management Sin: Gluttony
Derived from the Latin gluttire, meaning to gulp down or swallow, gluttony (Latin, gula) is the over-indulgence and over-consumption of anything to the point of waste.
Many communities that I’ve seen over the years tend to fall into patterns. Sure, this can be comforting, but as a community manager, moderator, or simply community member who likes to lead a discussion or two, we must remember to always promote growth, whether it’s productive growth of the community or even as simple as growth of the ideas and concepts we talk about.
I have yet to see a top 10 “Twitter Tips” that has had a decent “new” idea for generating activity in the last few years.
[clickToTweet tweet=”Do we need to continue regurgitating the same information over and over again? No.” quote=”Do we need to continue regurgitating the same information over and over again? No.”]
Don’t be afraid of promoting a blog post from someone else’s site. If you can’t present the information in a new or creative way, or expand or improve upon the information – why republish – focus your efforts on something newer and better, not just more of the same.
To bring it back to communities, remember this when promoting posts within the community. Google+ communities have an excellent community search feature on desktop, and the ability to pin posts. Try to promote and leave up the most unique, the posts that truly deserve the top spotlight in your communities, and be sure to share them out to public – let people know the discussion is happening in the community.
Don’t let your community just consume and regurgitate every single published piece of content in the world.
No one community can or should take that all in. Instead of dealing with the “fast food” of content marketing, focus on the top content that you can find instead. Reward those writers who are truly doing new and bigger things with their blogs and learn from them.